R stands for Recency; F stands for Frequency and M stands for Monetary.
•F
•M
•R
|
Attribute |
Description |
Example |
|---|---|---|
|
Combination of The maximum Recency, Frequency and Monetary Value per Customer |
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|
|
RFM Class Customer % |
Number of Customers per RFM Class in % |
|
|
Number of Customers per RFM Class |
|
F stands for Frequency
|
Attribute |
Description |
Example |
|---|---|---|
|
F |
Gives the Frequency Value of a customer |
|
|
F Avg |
The average Frequency Value per RFM Class |
|
|
F Max |
The maximum Frequency Value per RFM Class |
|
|
F Max-Min Diff |
The difference between maximum and minimum Frequency Value per RFM Class |
|
|
F Min |
The minimum Frequency Value per RFM Class |
|
M stands for Monetary.
|
Attribute |
Description |
Example |
|---|---|---|
|
M |
Gives the Monetary Value of a customer |
|
|
M Avg |
The average Monetary Value per RFM Class |
|
|
M Max |
The maximum Monetary Value per RFM Class |
|
|
M Max-Min Diff |
The difference between maximum and minimum Monetary Value per RFM Class |
|
|
M Min |
The minimum Monetary Value per RFM Class |
|
R stands for Recency
|
Attribute |
Description |
Example |
|---|---|---|
|
R |
Gives the Recency Value of a customer |
|
|
R Avg |
The average Recency Value per RFM Class |
|
|
R Max |
The maximum Recency Value per RFM Class |
|
|
R Max-Min Diff |
The difference between maximum and minimum Recency Value per RFM Class |
|
|
R Min |
The minimum Recency per RFM Class |
|