RFM Class
R stands for Recency, F stands for Frequency and M stands for Monetary.
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Description |
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Possible values: Champion (champion) Loyal Customer (loyal customer) Potential Loyalist (potential loyalist) Recent Customer (recent customer) Promising (promising) Needing Attention (needing attention) About to Sleep (about to sleep) At Risk (at risk) Can’t Lose Them (can’t lose them) Hibernating (hibernating) Lost (lost) |
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RFM Tip |
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